NORTHWEST Ark. (August 15, 2024) – USL Arkansas today announced its partnership with CHARLY, a leading soccer brand from Mexico, to become the official kit and training apparel provider for the club. This strategic partnership will equip USL Arkansas with on-field match and training kits, as well as an extensive range of merchandise.
This collaboration draws on CHARLY’s proven success and official partnership with the professional USL Men’s leagues, USL Championship and USL League One, as well as their presence internationally with a strong presence in Mexico’s top-flight, Liga MX, ensuring high-quality products both on and off the field.
CHARLY is renowned for its profound understanding of soccer fan culture and its design and marketing expertise, bringing team brands to life in their kits and fanwear. The partnership emphasizes a collaborative approach, with CHARLY working closely with USL Arkansas to tailor products that resonate with fans and players alike.
“We are thrilled to partner with CHARLY, a brand renowned for its quality and innovative spirit,” said Chris Martinovic, Co-Founder of USL Arkansas. “Their understanding of the soccer landscape and commitment to excellence in support of the USL will provide our players and fans with exceptional apparel that embodies the spirit of our team and our community.”
CHARLY has established partnerships with other men’s USL professional clubs, demonstrating its capacity to support high-level soccer teams effectively.
“The collaboration with USL Arkansas is a significant step for CHARLY, and we could not be more proud to be part of Northwest Arkansas’s professional soccer journey,” said CHARLY Sports Marketing Manager Jesús Salazar. “We are excited to bring our custom designs to the passionate fans of USL Arkansas and look forward to a successful relationship that boosts the local soccer culture.”
The USL Arkansas U20 Boys Academy team will be sporting CHARLY gear in action this season. Further branding and kit launch event details will be announced in the coming months.
For additional information, visit www.USLArkansas.com or www.charly.com.